Grand opening of Green Solution House


Client: Green Solution House

01 | Challenge

Green Solution House is a sustainable hotel and conference centre situated in Bornholm. The hotel is also a so called experimentarium, showcasing sustainable and advanced technological solutions for the building sector. The sustainable hotel and conference centre experienced a fair share of resistance in the building process and needed to both connect the locals to the project and gain as much positive media exposure as possible in order to attract future clients as well as possible business partners to Green Solution House.

02 | Solution

Six months before the opening of Green Solution House, EHRENBERG Kommunikation created a strategic communication plan listing all important actions leading up to the opening day. The communication plan featured PR and social media activities, meetings with relevant politicians and authorities as well as creative input for the opening day and handling of media. 

All activities helped to present the new hotel and conference centre positively to the public and partners and created necessary ties to different stakeholders. 

03 | Result

For the inauguration ceremony of the Green Solution House we could secure the participation of the Danish Crown Prince Frederik who gave a speech. Furthermore, a total of 25 journalists from national, regional and local media attended the opening. For strategic reasons, the locals had already had the chance to experience the house before the official opening, in order to create a feeling of ownership of the island’s new hotel and conference centre. 

“For me, it was important to show everybody, that Green Solution House is not only a local project but a project, that exceeds borders. Therefore, we needed to communicate professionally and competently all the way. In order to do so, we chose to work with EHRENBERG Kommunikation, who is in fact both professional and competent and has an extensive network, which came in very handy for us.”

Trine Richter, director at Green Solution House.

Interested in this case?

Allan Priess Poulsen
Consultant

+45 53 70 51 38
ap@ehrenbergsoerensen.com