Expansion of Port of Ystad, one of Sweden’s largest ports, has become increasingly crucial for the survival and continued thriving of the port. The challenge here has been twofold – one part has been to secure external funding, as the municipally-owned port has limited funds in itself, and the other aspect has been to gain political support on a municipal, regional and national level for the port expansion.

Establishing a long-term strategic communications plan, EHRENBERG SØRENSEN Kommunikation has facilitated bespoke meetings and activities on local, national and international levels. Round table meetings in Brussels and Stockholm, as well as bilateral meetings with representatives from the port’s partners’ governments, have enabled constructive and familiar talks with relevant policymakers and stakeholders, resulting in broad spectre alliances as well as relationships with key individuals and organisations. 

Through these alliances, Port of Ystad’s message has been highlighted for recipients that could, directly and indirectly, contribute to the decisions the port requires, both in terms of funding and policy.