Interview with Magnus Ehrenberg in RoPax Magazine

Thursday, 23 May 2024

ESK: a one-stop-shop in PR, PA, and communication

An interview with Magnus Ehrenberg

ESK, short for EHRENBERG SØRENSEN Kommunikation, recently celebrated 30 years of cross-border public relations (PR), public affairs (PA), and communication. By virtue of the agency maintaining close ties with the ferry shipping community, RoPax spoke with the company's founder and president, Magnus Ehrenberg.

ESK started as a one-man show when Magnus Ehrenberg set up shop in Lübeck, Germany as EHRENBERG Marketing & Kommunikation in 2993. "The Marketing suffix was later dropped as PR and communication were way more embedded in our DNA," Ehrenberg told us. Born and raised in Limhamn, Sweden, Ehrenberg grew up with the Limhamn-Dragør ferries in his backyard. The route axed wight months ahead of the 1 July 2000 opening of the parallel Öresund fixed link. "As a small boy, I was really fascinated by the coming and going of these ferries," Ehrenberg said. "Later on, the frequent trips with my aunt on the larger Malmö-Travemünde ferries really fuelled my interest in ferries," he went on. At the tender age of 17, he got a student summer job on board of TT-Saga-Line's "Nils Dacke", something which whetted his appetite for ferry shipping even more.

However, following a training in political science, Ehrenberg took the plunge into politics – the first in local politics as the assistant to the mayor of Malmö, followed by a spell in German politics. "When I was young, I had two dreams," Ehrenberg smiled. "One was to work in ferry shipping, the other was to move to Germany." Both dreams came true as he married a German girl and settled in Lübeck. Through the agency he created, Ehrenberg combines the best of two worlds: PR and PA. "PA is all about facilitating interaction between our customers and decision makers on local, regional, national and even European level," Ehrenberg explained when we met in Brussels where he also had an appointment with MEPs. "We act as the door opener to politicians, especially in Sweden, Germany, Denmark and the EU," he added.

Read the full article here, page 54-55: 

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