ENJOY – travel and tourism: An industry in growth


Travel and tourism industry might be seen a soft industry, but it is of major importance for the world economy, creating 109 million jobs around the world. Several national economies are completely dependent on tourism. 


The World Travel & Tourism Council’s (WTTC) annual research shows that the Travel & Tourism sector not only accounts for over 10% of global GDP but for one in ten jobs on the planet, and one in four new jobs created globally in the last five years. 


It’s an industry of passion and people, that’s why we love to work with tourism clients, helping them create awareness and positioning amongst competitors on our core markets in Denmark, Sweden and Germany. 


We have done so for more than 25 years, and the basis of our business is our profound industry knowledge and strong network within tourism journalists and media, influencers, the travel trade, key opinion leaders and other important stakeholders. 


Here is what we offer:

  • A cross-border agency with offices in Denmark, Sweden and Germany specialised in the tourism sector 

  • Profound market knowledge and industry knowhow on our three core markets, as well as expertise within the media landscape

  • A close relationship with the press, influencers and key opinion leaders, who operate within tourism

  • A strategic approach to public relations and your communication needs 

  • Creative PR initiatives placing your destination or brand on the market, in the media and getting your products and services exposed with the help of influencers

  • More than 25 years of experience with press trips of all kinds, influencer collaborations, press releases, opinion leader articles, native ads, media pitches, partner collaborations, events and much more

  • Media and market monitoring: We are your eyes and ears and keep a close eye on relevant media topics, market trends and competitor mentionings relevant for your business

  • Detailed media reporting of all publications and mentionings in the media landscape and among influencers


With our years of experience, comprehensive knowledge, expertise and network within the tourism sector, we deliver optimal conditions for a successful communication strategy, that matches your needs and goals, and keeps your destination and brand top-of-mind within the media landscape and on the influencer scene. 


*World Travel & Tourism Counsil

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