Feuerstein Nature Family Resort is a 5-star hotel offering a unique combination of luxury and nature experiences for families with children. Set in the spectacular nature of South Tyrol, surrounded by mountains and waterfalls, the resort offers everything from a first-class spa and riding school to creative playrooms and adventures in an Alpine environment. Despite its unique concept, the hotel was relatively unknown in the Danish market. The goal was thus to create awareness and establish Feuerstein Nature Family Resort as a dream destination for Danish families looking for a vacation where relaxation, quality and nature go hand in hand.

To raise awareness of Feuerstein Nature Family Resort among Danish families, we created a tactical influencer plan consisting of outreach to Danish influencer that led to several collaborations.​​

Three selected influencers from Denmark, with a strong focus on family life and travel, were invited to experience the resort first-hand. They created engaging content that showed how Feuerstein Nature Family Resort combines luxury and family-friendly activities in a unique way.

"We are thrilled to have partnered with EHRENBERG SØRENSEN Kommunikation to elevate Feuerstein Nature Family Resort in the Danish market. Together, we've successfully executed numerous initiatives, including both press releases and engaging influencer collaborations, showcasing the resort's unique offerings and the unforgettable family adventures that await at Feuerstein Nature Family Resort. This partnership has resulted in impactful PR and marketing activities, which is reflected in our bookings.”​

 - Mader Peter, Owner and host at Feuerstein Nature Family Resort