With the launch of new seasonal direct flight routes from Oslo and Copenhagen to Toulouse, we were tasked with highlighting the ease of access and positioning Toulouse as an attractive and convenient summer getaway. The challenge was to build strong awareness of Toulouse across Denmark and Norway, while simultaneously driving attention to Norwegian Air’s new direct routes operating from April to September.

We developed and executed an integrated cross-market campaign spanning both Denmark and Norway. The campaign combined targeted press outreach, an influencer collaboration, and strategic media partnerships to maximize reach and engagement across multiple channels.