As soon as the first tulips start to show, the Swedes love to sit outside and sip off a nice cold rosé. Which makes us think back to last year’s successful rosé campaign. As the selection of rosé wines is large, our client, the Provence Wine Board, wanted for their wines to be top of mind during the whole rosé season.

We secured a collaboration with the monthly wine supplement of Sweden’s leading daily newspaper. Print and online articles as well as newsletters showed off Provence as rosé region, cleared off the myths about rosé and gave specific wine tips and food pairing suggestions.

And readers could not only dream away to Provence when reading the articles, they could also take part in an IRL tasting in Stockholm.