From Google Street View to SheepView360

Client: Visit Faroe Islands

01 | Challenge

Visit Faroe Islands wanted to gain exposure and position itself as an attractive tourist destination – though with a limited budget.

The question was how to show the world in a large scale that the Faroe Islands exist.  

02 | Solution

In order to be visible to the rest of the world, The Faroe Islands needed a creative idea and some strong results within exposure in order to be seen and heard. Unlike almost all other parts of Europe, the Faroe Islands do not exist on Google Street View. With the ambition to promote the Faroe Islands internationally the Campaign SheepView360 was launched.

Faroese sheep were equipped with 360° cameras that uploaded images for Google Street View and through earned, owned and shared media the story was told that the Faroese people did their own - if not Street View, then Sheep View. Via a blog where we continuously launched films and with the Faroese woman Durita Dahl Andreassen as the front person, the campaign was pitched widely to media in the six markets. At the same time, the Faroese people and social media users worldwide were mobilized with the hashtag #wewantgooglestreetview. 

03 | Result

As lead agency for the campaign at the Danish, Swedish, Norwegian, English, German and American market EHRENBERG Kommunikation made a strong media coverage that was widely spread. The original goal of the campaign was achieved too: In September 2016, Google arrived at the Faroe Islands and started mapping them.

In total, the campaign, was exposed to over 1 billion readers, viewers and listeners. We managed to secure worldwide coverage in among others BBC, Huffington Post, The Guardian, Bild, Der Spiegel, Aftonbladet and Politiken. 

Furthermore, the campaign was mentioned in China, Brazil, India, Italy, Poland and others.

The campaign and its execution were awarded the Danish award PR-Tigeren, two Danish Digital Awards as well as the silver Swedish Grand Prize for PR Stora pr-priset.

Interested in this case?

Ole Purschke
Senior Consultant

+49 (0) 40 68 91 62 709