The Oetinger Verlag is a well-known German publishing house specializing in children's and young adult literature. It was founded in 1946 by Friedrich Oetinger in Hamburg and remains one of Germany's most significant publishers in this field. The success of Pippi Longstocking in Germany and the publishing house is closely connected: Oetinger was the first German publisher who decided to give Pippi a try for the German market.​

Pippi Longstickings origin in Småland in combination with Oetinger‘s readership provided a great oppertunity for a Brand Kiss.

In cooperation with Oetinger Verlag, we created a fitting brand kiss connecting Småland with Oetinger Verlag. The collaboration targeted the readers of Oetinger, families with young children and young adults who value creativity, imagination, and early childhood education, which perfectly aligns with Småland’s heritage as the home of Astrid Lindgren and Pippi Longstocking.​

The campaign featured a homepage teaser on www.oetinger.de and a dedicated raffle landing page presenting a 3-night family stay in Småland. The collboration was further supported by social media exposure through posts and stories on Facebook and Instagram, an Oetinger newsletter reaching 14,500 subscribers, and an influencer promotion by @frostfamilyfarm_, who shared the raffle in their story.​