Belinda has over 16 years of experience in content marketing, social media, creator relations and travel PR. Originally from Germany, she has been living and working in Sweden for almost a decade and is currently based in Malmö, close to our Copenhagen office. This background gives her a strong understanding of the German-speaking markets as well as in-depth knowledge of Scandinavian culture and communication styles.
She is a brand-building expert with extensive experience in destination marketing and tourism communications. Belinda develops engaging, channel-spanning content strategies, manages communities with a strong sense for consumer behavior, and brings a deep understanding of the German-speaking media and creator landscape to her work. Her strengths also include project management and negotiations, particularly in the context of brand and creator partnerships.
Belinda has worked with a wide range of international tourism and lifestyle clients, including South African Tourism, Visit Brighton, Lernidee Erlebnisreisen, G Adventures, Malmö Tourism, the Catalan Tourist Board and Soundtrack Your Brand.