These days traditional media outlets are increasingly challenged by the unfavorable economic situation and as a result, a shrinking workforce with fewer employed journalists. Therefore, it is becoming more and more necessary to enter paid partnerships with media to secure media exposure, either via natives or other communication platforms. Often these partnerships also include the possibility to add extra elements and integrate various contests and visibility through the media’s newsletters and social medias.
In connection with this, we have established various partnerships with different media outlets, which has resulted in good media relations. With this knowledge, we optimize our clients' opportunities for optimal exposure in the Nordic market.
