How do you want to be perceived? Which features are consumers supposed to associate with your product? Which values do you want your company to stand for?
A strong positioning conveys a company’s identity outwards and determines how it is perceived by the public. It underlines unique selling points and strengthens the target group’s ties to a particular brand, employer or product. Which is why positioning and branding should take a central role in each and every communications strategy.
A successful positioning and branding requires comprehensive knowledge of your target groups and a clear idea of which values and USPs you want to convey. It demands courage and consistency. In some cases, a complete repositioning is necessary, for example after a crisis or when social circumstances require an image transformation. We support you with workshops, sparring and advice during the complete development of your positioning or repositioning strategy. And we have the right tools and networks to ultimately put it into practice.
